Mid-Kent Mind are excited to share that we are taking part in Prudential’s My Ride London – a fantastic fundraising initiative which gives you the opportunity to fundraise for a charity you care about (us!!!)

Below you will find some information from Prudential, which aims to explain the objective of My Ride London – and how you can use it as an opportunity to make a difference.


Prudential RideLondon is the world’s greatest festival of cycling, developed by the Mayor of London and his agencies in partnership with Surrey County Council.

Over seven years it has inspired hundreds of thousands of people to take up cycling or cycle more often and has raised more than £77 million for thousands of charities.

The eighth edition was due to take place on the weekend of 15 and 16 August 2020 and feature four mass participation events: the Prudential RideLondon-Surrey 19, 46 and 100 sportives, plus Prudential RideLondon FreeCycle: the free event that invites cyclists of all ages and abilities to pedal round eight miles of traffic-free roads in central London.

While the Covid-19 pandemic means the festival can’t go ahead as planned this year, we want to keep the wheels moving and celebrate the event weekend by encouraging even more people to get on their bikes and explore new ways of travelling and exercising in a socially distanced world – and help save the UK’s charities in the process.


The Covid-19 pandemic has had a devastating impact on charities, with the UK charity sector now predicting an estimated £10 billion funding gap and many charities facing closure, according to a recent study by Pro Bono Economics. This impacts all sectors of society – from children to the elderly – as well as the vital work in areas such as palliative care, serious diseases, research, mental health, housing support, food supplies and countless others that charities support.

Our aim is to inspire and engage the UK population to get on their bikes, scooters, skateboards, trikes, tandems, penny farthings, roller skates, unicycles – in fact any form of self-propelled wheels! – over the original festival weekend to raise muchneeded funds for their favourite charities.

My Prudential RideLondon is building on the success of The 2.6 Challenge – created following the postponement of the London Marathon – which became the biggest collective fundraising effort in the world, raising more than £11 million and involving nearly 4,000 charities.

For more details, you can download the full My Prudential Ride London Fact Sheet by clicking here.

So – how can you get involved?

It’s easy – click here to register your interest.

Then, use Virgin Money Giving to begin your fundraising journey and ask people if they will support you as you aim for your challenge.

You can download the App and encourage your friends and family to support your fundraising journey too – enabling you to encourage more people to donate to us, whilst also challenging them to tackle their own challenges!

If you need any additional support with your fundraising, you can e-mail community@mmkmind.org.uk and our team will help.

We’re excited to work with you for Ride My London! Fundraise for us your way, and feel the benefits that come from increased physical activity!

Prudential My Ride London