Slide - Head of Income Generation & Development Vacancy.

Job Description

Head of Income Generation and Development

Reports to: CEO

Key Relationships: Internal and external stakeholders: service users, volunteers and colleagues at Mid Kent Mind and across the Mind network in England and Wales; commissioners, professionals across the wider social care arena; grant making bodies and trusts and funding partners drawn from the communities in which we serve. 

Location: Maidstone Offices, blended remote working

Hours: 35 hours over 5 days. Some evening and weekend work may be required.

Salary: £32,000 per annum basic salary, depending on proven experience.

Contract Type: Full Time / Part Time / Hybrid / Job share will be entertained. Fixed term 1 year (possibility of extension subject to funding).

Background and Purpose

  • To contribute significantly to the financial diversity and stability of the charity and its services.  
  • To diversify income streams and identify ways to build on and increase earned income via new and existing services. 
  • To identify opportunities to further develop our reach and service provision in the communities we serve.   

Special Features

  • We are at an exciting point in our future growth and development and our Trustee Board sees this post as both enabling us to fulfil and enhance our current service delivery, as well as identifying and developing new initiatives and funding streams to support the work we aspire to do in the communities we serve.  

Main Tasks 

  • Create and implement an income generation action plan, prioritising areas for action based on the return of investment risk and the ease of implementation for agreement and action. 
  • Prioritise and increase unrestricted income. 
  • To diversify income streams, generating a steady stream of sustainable income source for Mid Kent Mind. 
  • Lead on applications (contract and grant opportunities), research and reporting to trusts and foundations. Including writing compelling funding applications that answer funders’ questions and effectively communicate the mission, services and impact of Mid Kent Mind.  
  • Be responsible for management of successful income agreements, including contracts, grant agreements and reporting requirements, working with the wider team to gather information and data as required.  
  • Lead Mid Kent Mind’s income generation through researching relevant models of good practice, disseminating good practice guidelines and working with colleagues and Trustees to ensure strong and effective governance around income generation activities. 
  • Develop systems to ensure compliance with Fundraising Regulator and the successful cycle of fundraising. 
  • Undertake detailed research and analysis to assess and understand local mental health needs and identify new opportunities – including new markets, growth areas, trends, service user needs and partnerships. 
  • Maintain a keen awareness of national and regional developments in mental health policy and service delivery, look for opportunities to grow and sustain existing and new service areas.   
  • Contribute to strategic and business objectives for Mid Kent Mind as a whole.  
  • Ensure that our development work supports customer preferences and desired outcomes (including those of service users and commissioners).  
  • Ensure new initiatives are relevant to the diverse communities that Mid Kent Mind serves and reflects local and national mental health and social care policy and developments where they meet the organisation’s charitable objectives and Business Plan.  
  • Ensure that equality and diversity are key components of all income generating activities and that the activity proactively addresses disadvantage, inequalities, stigma and discrimination. 
  • Work with the Management team to develop financial modelling and budgets for new bids and tenders. 
  • Ensure all income generation activity is effectively recorded in order to facilitate planning, achieve outcomes and contribute to performance management on an individual, project and organisational basis, using the information to produce high quality statistics and reports are required.  
  • Secure grant funding for new services and to collect evidence, data and stories that promote and demonstrate our impact.  
  • To co-ordinate effective fundraising, funding and income generation through entrepreneurship to support both new and existing services.  
  • Work imaginatively with the CEO, Leadership Team, Trustees, Colleagues, volunteers and service users to maximise their involvement and contribution of all income generating activities. 
  • Be proactive in creating opportunities for developing new and existing partnerships and networks in conjunction with staff and Trustees.  
  • Develop and build positive relationships externally, exploring opportunities to work collaboratively and in partnership across local communities, neighbourhood organisations and the business community.  
  • Use relationships and networks for marketing, fundraising and collaborative working purposes.  
  • Work closely with colleagues to increase the public profile of Mid Kent Mind, for joint working, and partnerships that promote our aims and objectives and takes the Business Plan forward.  

Contribute to the overall running of Mid Kent Mind 

  • Ensure that the views of service users are sought regularly to inform project and service development. 
  • Assist in the development of other projects and services specifically supporting people’s mental health and wellbeing. 
  • Carry out work in accordance with Mid Kent Mind’s policies and procedures, current legislation, and quality standards. 
  • Ensure that the organisation is presented in a professional manner to its beneficiaries, members and stakeholders. 
  • Take responsibility for your own safety and that of colleagues and visitors in the workplace. 
  • To contribute to events and activities that contribute to the visibility of, and raise resources for Mid Kent Mind as a whole. 
  • To contribute to the effective running of the organisation within legal and best practice frameworks, in conjunction with colleagues. 
  • To be prepared for, attend, and engage in staff meetings, supervision, appraisal, and training, as agreed with your line manager. 
  • To undertake other tasks which may not be included in this job description, but which fall within the scope of this post. 

This role is not currently designed to require a DBS (Disclosure and Barring Service) check. 

Person Specification 

In Section 6 of the application form please use each point that you are able to meet as a heading and then explain how you meet the specific criteria 

Qualifications / Education 


Good level of Education/Professional level verbal and written communications skills, able to tailor communication styles to different audiences 


BA/BSc degree in marketing, business or related field  

Basic knowledge of CRM software and MS Office.  

Understanding of market and marketing strategies.  

A degree in business administration, business management, finance, accounting, marketing, communications or another related field. 

Knowledge & Experience 


Demonstrable experience of successful business development and income generation, achieving income targets and of tendering for contracts  

Demonstrable experience in a management position   

Experience of recording and developing and managing budgets and interpreting financial information.  

Demonstrable experience of developing and leading collaborative projects or partnerships to develop services which meet the needs of all groups within the community including those from the nine equality strands and experiencing highest health inequalities.  

Experience of involving stakeholders at all levels to achieve objectives.  

Experience of understanding and producing high quality management reports, including budgets, to support income generation. 


Experience of working in the mental health or social care field and/or personal experience of mental health support needs  

Experience of working in the voluntary sector, social enterprises, or other income generating projects/services  

Skills & Ability 


Excellent communication skills- verbally and in writing to a high standard with a diverse range of people and audiences, at all levels.  

Excellent analytical and strategic thinking skills to take income generation plans and turn them into action with tangible results.  

Wide range of effective networking, relationship building and liaison skills.  

A collaborative approach to management and development. 

Good interpersonal skills and ability to network and build effective working relationships with a spectrum of individuals and organisations. 

Ability to lead and work effectively as part of a team and within partnerships. 

Strong performance management ability, both financial and non-financial 

Strong organisation and prioritising skills with impeccable multi-tasking abilities to meet job and project objectives. 

Self-driven, focused, results and quality oriented. Must be successful in using own initiative. 

Great at problem solving and ability to work flexibly and in an agile way to respond to changing circumstances. 

Competent IT skills, including the use of Word, Teams/Zoom, Excel, PowerPoint, databases and email. 

Personal Attributes 


Commitment to Mid Kent Mind’s mission, vision and values and to embrace them within your work. 

Commitment to the rights and self-determination of people who experience mental health problems. 

Commitment to improving your own knowledge and skills, and sharing that information, knowledge and skills. 

Commitment to values of recovery and social inclusion in mental health. 

Enthusiasm, dedication, and self-motivation. 

An interest in people and insight into their potential. 

Commitment to equality, diversity, inclusion and to anti-discriminatory working.  

Mid Kent Mind will consider any reasonable adjustments required by applicants with a disability (as defined under the Equality Act 2010) who meet the requirements of the post to be invited to interview. Mid Kent Mind welcomes applicants with lived experience of mental illness. 


We’re a charity and we’re here to make a positive difference to lives and communities. You’ll work with a passionate, knowledgeable, and dedicated team with a big heart. 


Staff receive 25 days annual leave a year, plus Bank Holidays. After 3 years’ service this increases to 28 days annual leave and after 5 years’ service 30 days annual leave (calculated pro rata for part-time staff). 

3 days discretionary leave at Christmas 


We’re committed to supporting our staff with learning and professional development, so we offer opportunities for coaching, training and mentoring. Everyone, regardless of role, is offered free Mental Health Awareness and Suicide Prevention training.  


If eligible you’ll be auto enrolled into our pension scheme, and our contribution is based on 3% of your salary. 

Employee Assistance Programme 

Everyone can access our Employee Assistance Programme. It’s confidential and includes 24/7 telephone advice, and a suite of online tools to help you stay happy and healthy. 

Wellbeing Hour 

Staff wellbeing is at our heart and all staff are given an hour once per month enabling them to boost their wellbeing.  

Working Week 

As part of our commitment to wellbeing and to provide a better work life balance, this year we reduced our working week from 37.5 hours to 35 hours whilst maintaining staff salaries.

To apply, please complete the Application Form and optional Monitoring Form and return your completed documents to